Why you need to invest in product photos to sell more on your ecommerce website.

Simplify your Shopify eCommerce business, by applying the concepts of Spring Cleaning. Why I recommend spring cleaning your business as a seasonal practice for more money and profit.

How to build a loyal brand following for your products. Turn your superfans into loyal lifetime collectors.

I believe it is a business model that many of us small shops should embrace and focus on to increase our profitability and grow our sales.

In my online shop, I have put a focus on marketing to collectors and the results have been amazing!

Creating a circle of influence, informal network of informal business advisors for the solopreneur.

Do you have a word of the year? Why I believe choosing a world of the year can transform your business to put focus in one word. Read my personal story of choosing my 2024 Word of the Year.

One of the first places I look to address Business Mindset issues is to identify the people you are surrounding yourself for business strategy and advice.

A common problem among my clients is they ask for advice and feedback from people who don't understand their business goals or strategy.

Understand the path to purchase with this example of a consumer going from discovery to purchase.