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The Sold Out Product Dilemma: Turning Problem into Opportunity
Discover how a simple back-in-stock button can transform your Shopify store—recover lost sales, gain customer insights, and build trust with this game-changing eCommerce strategy for small business owners. A case study learning from Meghan Markle’s lifestyle brand “As Ever”.
The Hidden Missteps in High-Ticket Service Sales: A Real Case Study
A CMO's honest account of hiring a photographer reveals the subtle mistakes that cost service providers high-value clients. Learn what really drives purchasing decisions for significant investments and why technical skills aren't enough.
The Hidden Marketing Complexity in Your Business (and what to do about it!)
The Business Complexity Confusing Your Marketing: Understanding the Multiple Revenue Streams You're Already Managing
Why I Create Content for the Lurker Buyers, Not Internet Extroverts
Learn the difference between content creator and subject matter expert strategies, and why lurker buyers make the best high-value clients for thought leaders.
The Invisible Transformation: How AI is Reshaping Our Shopping Experience
Explore how AI is quietly transforming shopping beyond the hype. From conversational commerce to native shopping experiences, discover practical strategies for businesses to adapt and thrive in the evolving landscape of AI-powered retail.
Summer Must-Haves: My Favorite Small Indie Brand Discoveries
Discover my daily-use summer essentials from amazing small indie brands! From natural soaps and chemical-free hair care to the best mineral sunscreen and flowy dresses with pockets - these woman-owned businesses create products that actually work. Shop my authentic recommendations.
The Video Strategy Everyone's Missing (And It's Not About Marketing)
Discover the untapped power of internal video for business growth. Learn how using video for team communication, processes, and client updates can save time, prevent errors, and boost efficiency. Get practical tips for implementing internal video strategy with tools like Loom.
How to Work With Me: Three Ways to Achieve Marketing Clarity
Discover three flexible ways to work with experienced Fractional CMO and Marketing Strategist, Tina Bar: a focused strategy session, comprehensive marketing audit, or ongoing leadership partnership. Find the right level of support to bring clarity to your established business's marketing efforts without starting from scratch.
It’s Not Grey Hair, It’s Wisdom Glitter
If you're looking for someone with years of hard-earned wisdom to step in as your marketing brain and lead the charge, I'd love to be at the top of your list! Those grey hairs aren't just for show - they represent decades of experience I'm ready to bring to your business.
What is a Fractional CMO and When Are You Ready for One?
Discover what a fractional CMO is, when your business needs one, and how this strategic marketing partnership can provide executive-level expertise without the full-time commitment. Learn about costs, benefits, and what to expect.