The Marketing Clarity Audit
You know you are too close to your business to be able to see it clearly. With marketing clarity audit, I do a deep dive into your business to identify:
What’s working. What’s broken. What’s missing.
A data-driven audit that delivers 3 key insights to re-focus your marketing fast—without a full-time engagement.
Know what’s working. Cut what’s not. Uncover what’s missing.
You’ve got sales. You’ve got traffic. You’ve got marketing happening—but no real clarity on what’s actually driving results.
This audit is built for women founders doing six-figures+ in revenue with an online presence, and real data to work with. Whether you're selling physical or digital products, courses, or memberships—this is for you.
If you're tired of marketing based on vibes, conflicting advice, or a freelancer’s gut instinct, this is your next smart move. I dig into your analytics, customer behavior, and current strategy to give you 3 focused insights:
What’s working and should be amplified
What’s broken and needs to go
What’s missing and needs to be added
You’ll walk away with a strategic snapshot that makes decision-making easier, spending smarter, and growth feel more intentional—not accidental.
⚠️ Not a fit for: Brick-and-mortar-only businesses, Etsy shops, or Amazon sellers. This is for founders with owned platforms, not rented ones.
Does this sound familiar?
The website traffic is going up, but the sales aren't growing as fast as you projected, and your key metrics, including Conversion Rate, AOV, ROAS, seem to be forever stuck.
You are trying all the things but it feels like something is still wrong... and trying to fix it is getting expensive.
You are spending a lot of money with an agency on paid ads but aren't sure if the ROAS is really what they claim.
Those weekly reports they send sit unopened in your inbox, you can't understand all the jargon.
You are sending a few emails each month, but aren't sure if Klaviyo is set-up properly.
You are paying influencers, a social media person, and a VA, but again it feels like you are just throwing your money away.
A website redesign feels like the answer, but you aren't sure that is the right place to invest next.
WHAT YOU NEED IS A MARKETING CLARITY AUDIT
Before you….
Spend more money on ads
Add another social media platform
Pay for influencers
Or try whatever other shiny new idea you came across on social media
You Need…
To understand your business data and customer experience, beyond the sales metric.
What is working and not working as well as it should be.
What needs to change and what is the next best step for your business.
Strategic recommendations on what needs to be changed on your website UX, media mix, advertising spend, and consumer journey.
This is where I come in.
I analyze the customer journey using your data, and give you the insights you’ve been searching for in language you can understand.
So you can make better, data-driven decisions about where to spend your valuable resources (time, money, and attention) to scale your business.
Hi, I’m Tina.
I’m a Fractional CMO and eCommerce strategist who helps women-led businesses clean up messy marketing, get clarity from their data, and scale with a strategy that actually works.
Before this, I spent 15+ years leading strategy inside top advertising agencies and retail media companies—so I know what makes marketing move the needle (and what’s just noise). I’m also a Shopify Expert, Klaviyo Partner, and fellow store owner, which means I get the realities of running a business, not just advising one.
Over the last 4 years, I’ve worked directly with hundreds of founders to simplify their marketing, stop the money leaks, and build smart, scalable systems. Whether I’m diving into your analytics, leading your team, or mapping out your next launch—I’m here to bring big-brand strategy to your small business in a way that’s clear, grounded, and actually doable.
No fluff. No guesswork. Just expert guidance, tailored to your business.
THE CRO AUDIT PACKAGE:
Investment $1,800
Turn-around time: 4-weeks
What The CRO Package Gives You:
You come away with clarity and confidence on your numbers in a judgement free zone.
Achievable benchmarks, and targets to reach for key metrics specific to your industry and business model.
Action plan to follow and implement to improve your key metrics, including Conversion Rate.
An objective view of your marketing and agency spend.
A mix of quick wins and long-term strategies.
What is possible. Real client results.
“In our first 6 months of working together, the audience and sales have increased dramatically, all with no ad spend. All through applying foundational work, marketing strategy and consistency.”
Shopify sales are up by 82% YOY
Average Order Value is up by 20% YOY
Total orders are up 46% YOY
Conversion rate is up 182% YOY
- CRO Client: Handmade Ceramics retailer
Case Study: Women’s Fashion Brand
Identified and resolved consumer friction points on an already high-converting fashion brand website. Installed apps and automations to make growth scalable and low touch for the owner.
On site and on-page changes are already showing improvement in Meta Ads conversions, and higher e-mail opt-in rates.
“With limited time as a small business, not much time was dedicated to our website build. I needed guidance on what steps to take to improve the overall buyer experience. Tina was wonderful to work with. Appreciate her expertise and ideas. Believe the suggestions she has provided and changes she has made will make greatly improve the buyer experience and overall conversion rate.”
- CRO Client: Women’s Fashion Brand
Case Study: Children’s Fashion Brand
Reduced Klaviyo bill by $400/month, by identifying and fixing technical issues and list cleaning. Went from nearly no sales attributed to email to regular orders from the cleaned list.
This was AFTER having spent money with an agency to set up email marketing that never delivered sales.
- CRO Client: Children’s Fashion Retailer
Is this right for you?
The CRO Audit package is for you if:
You have an established 6-7 figure multi-channel product based business. (eCommerce, wholesale, retail, marketplaces)
Are spending money on Meta or Google Ads with an agency
Have a Shopify store
Are willing to implement the changes to see results
This package is not for you if:
You are a new business and don’t yet have proof of concept or regular sales
You don’t have the budget for ads or haven’t started ads yet
Are not on Shopify (I don’t work with WooCommerce, Wix, Squarespace or Etsy)
How does the CRO Package Service work?
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Discovery Call.
It all starts by understanding your current frustrations and challenges. What would you like to see happen in your business in the short-term and long-term.
This is accomplished through a discover call with me.
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Data Deep Dive.
I start with an audit of your Shopify, Google Analytics, Ads, and ESP data.
I look at what’s working, what needs improvements ,and where there is opportunity for quick wins and long-term growth.
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Review & Discuss.
It isn’t enough for me to understand your business, you need to know what is going on as well. During our review call, I present my audit findings, I will ask clarifying questions, and share my recommendations.
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Implementation Plan.
At this stage, I take the findings of the review stage and create an implementation plan. The implementation actions are not included. Most require referrals to my expert network for ads, SEO, and web design.