Optimize your slow selling products with these simple but effective marketing strategies, specifically for product sellers.

Why do smart, accomplished business women apologize for their “woo” belief?

When we believe in something it unlocks our creativity and speaks to others on a deeper emotional level.

Let’s rewrite what Woo-Woo means.

Have you ever thought about what marketing really means?

 My guess is your Mindset towards the idea of marketing skews towards the negative. You probably find it to be stressful, uncomfortable and the part of your business you wish you didn’t have to spend so much time doing. I’d like to introduce you to a new way of thinking about marketing. 
This is the foundation of my work and I am forever grateful to the brilliant George Kao for introducing me to this simple definition. 

Authentic Marketing definition from George Kao

Why you need to invest in product photos to sell more on your ecommerce website.

Simplify your Shopify eCommerce business, by applying the concepts of Spring Cleaning. Why I recommend spring cleaning your business as a seasonal practice for more money and profit.

How to build a loyal brand following for your products. Turn your superfans into loyal lifetime collectors.

I believe it is a business model that many of us small shops should embrace and focus on to increase our profitability and grow our sales.

In my online shop, I have put a focus on marketing to collectors and the results have been amazing!

Creating a circle of influence, informal network of informal business advisors for the solopreneur.

Do you have a word of the year? Why I believe choosing a world of the year can transform your business to put focus in one word. Read my personal story of choosing my 2024 Word of the Year.