Client Avatar Development for a New Design Studio

“Tina made me see what is possible in my business. She is authentic and really cares about her clients.”

• Founder of a high-end, jewelry studio

The Client:

The client owns a high-end, luxury studio specializing in fine gold and gemstone heirloom jewelry.

The Challenge:

The studio moved locations from a street level store-front to a bigger, designed studio space that allowed for more in-person events. The challenge was how to drive awareness of the new location that was no longer going to bring in walk by traffic.

The client had attended a trade show and came across a new and innovate jewelry experience that she wanted to bring to her studio, but didn’t know how to position and market it in a way that would attract her perfect clientele, that would be interested in buying higher-end pieces.

The Solution:

We agreed that this jewelry experience would be a great way to bring in new clients but would require customer education and a feeling of exclusivity to keep the right customers.

We approached this as a collaborative project with brainstorming calls, messaging ideation and designing of collateral and web pages.

The new in-studio experience:

• Naming and positioning

• Digital launch strategy: website pages, appointment booking solution, SEO keyword strategy

• Email marketing teaser campaigns and launch

• Print collateral

  Client Wins:

  The new in-store experience as a huge hit and resulted in increased visits and sales from both existing  loyal customers and brought in new customers.

  Pop-ups, parties and other special events increased due to the excitement and marketing approach.

  The studio ranked #1 for keywords related to the jewelry experience and their geographic location, resulting in new buyers who had never heard of the studio or it’s founder.

Interested in working with me on an B&M in-store experience strategy?

Contact me here for an intro call.