An important post about business boundaries and protecting our mental health as solopreneuers.

As solopreneurs, especially in the eCommerce space, it’s easy to fall into the trap of believing that the customer is always right. However, this mindset can lead to burnout, stress, and even resentment when unreasonable demands arise. In this post, I share a personal story that highlights the importance of setting clear boundaries to protect your mental health and ensure your business runs smoothly. It’s not just about offering great customer service; it’s about knowing when to say no and taking control of your business.

Establishing these boundaries isn’t just about avoiding difficult customers; it’s about creating a sustainable work environment that respects your time and energy. By clearly defining your policies and expectations, both internally and externally, you can prevent potential conflicts before they start. This not only protects your mental well-being but also fosters a healthier relationship with your customers, ultimately leading to a more successful and enjoyable business experience.

In this convo, learn what Wendy loves about e-commerce and what mindset and skills she thinks is most important for entrepreneurs.

- The infinite scale and opportunity in online business

- Why being a problem solver will get results

- Thoughts on specialization and a new way to think about niching down

How to harness being multi-passionate entrepreneur. Learn how to channel your diverse passions into a focused, profitable e-commerce business. Discover strategies to balance multiple interests and align them with your entrepreneurial goals.

Do you have a word of the year? Why I believe choosing a world of the year can transform your business to put focus in one word. Read my personal story of choosing my 2024 Word of the Year.