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Protect Your Mental Health: How to Set Business Boundaries as a Female eCommerce Owner

An important post about business boundaries and protecting our mental health as solopreneuers.

As solopreneurs, especially in the eCommerce space, it’s easy to fall into the trap of believing that the customer is always right. However, this mindset can lead to burnout, stress, and even resentment when unreasonable demands arise. In this post, I share a personal story that highlights the importance of setting clear boundaries to protect your mental health and ensure your business runs smoothly. It’s not just about offering great customer service; it’s about knowing when to say no and taking control of your business.

Establishing these boundaries isn’t just about avoiding difficult customers; it’s about creating a sustainable work environment that respects your time and energy. By clearly defining your policies and expectations, both internally and externally, you can prevent potential conflicts before they start. This not only protects your mental well-being but also fosters a healthier relationship with your customers, ultimately leading to a more successful and enjoyable business experience.

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3 Reasons Pinterest is Newly Relevant in 2026

Discover 3 key reasons why Pinterest is making a comeback for eCommerce in 2024. Learn why it lost relevance, how it's reinventing itself, and the challenges eCommerce sellers face in navigating this renewed platform.

Why Pinterest is back in 2024 and newly relevant for eCommerce product sellers. What should you do to grow your presence on the platform for awareness and traffic.

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A Minimalist Business Starts with Saying No

Your ecommerce coach Tina here...today I give you permission to stop doing all the things ✋️🛑✋️

And you should do the same for yourself.

You know what I am talking about...

Let's chat about what you should be doing instead...

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Stop apologizing for Believing in Woo-Woo Stuff!

Why do smart, accomplished business women apologize for their “woo” belief?

When we believe in something it unlocks our creativity and speaks to others on a deeper emotional level.

Let’s rewrite what Woo-Woo means.

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The New Definition of Marketing You Need to Shift Your Mindset.

Have you ever thought about what marketing really means?

 My guess is your Mindset towards the idea of marketing skews towards the negative. You probably find it to be stressful, uncomfortable and the part of your business you wish you didn’t have to spend so much time doing. I’d like to introduce you to a new way of thinking about marketing. 
This is the foundation of my work and I am forever grateful to the brilliant George Kao for introducing me to this simple definition. 

Authentic Marketing definition from George Kao

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