How to Work With Me: Three Ways to Achieve Marketing Clarity
Let's be honest – figuring out how to improve your marketing isn't always straightforward.
If you're running an established business, you've probably tried a few approaches already. Maybe you've worked with a full-service agency (and paid for layers of account managers who never quite "got" your business). Or perhaps you've hired specialists for different channels, only to find yourself playing project manager and struggling to make all the pieces fit together.
What's often missing is someone who can provide clear, strategic guidance while respecting what's already working in your business. Someone who thinks like a CMO but doesn't require a six-figure salary and corner office.
After years of helping established businesses untangle their marketing challenges, I've found there are three natural ways we might work together – each designed for a different stage of need.
I look forward to hearing from you.
Tina, Your Partner in Marketing
Start Here: One-Hour “If I Were Your CMO” Power Hour
Perfect for: When you need a new perspective on a specific marketing challenge.
Sometimes all you need is a fresh pair of eyes and an experienced mind to look at a challenge you're facing. This isn't about implementing a whole new marketing system – it's about getting unstuck on something specific.
My one-hour thought partnership is exactly what it sounds like: I get to be your CMO for an hour, bringing my full attention to whatever marketing challenge is on your mind. Whether you're questioning your lead generation approach, wondering if your messaging still works, or trying to decide between different marketing channels, we'll cut through the noise to find clarity.
What you get:
A quick questionnaire beforehand so we make the most of our time
60 minutes of focused conversation about your specific challenge
Three clear next steps delivered to your inbox within 24 hours, in a simple PDF that you can go back and reference or share with team members.
This works especially well if you have freelancers or a team member that can implement solutions but needs strategic direction on a particular issue. It's also a great way to test-drive working together before diving into a deeper engagement.
Bring your biggest marketing question, walk away with a game plan. A low-commitment way to get my eyes (and brain) on your marketing.
If I Were Your CMO
Your Business. My Brain. One Power Session.
Marketing Clarity Audit
Perfect for: When you want to understand what's working, what's missing, and what to drop from your marketing.
For many business owners, the problem isn't a lack of marketing activity – it's knowing which efforts are actually driving results and which are just consuming time and money without meaningful return.
My CRO marketing audit is designed to dig into your numbers and provide clarity on exactly what's performing, what opportunities you're missing, and what activities you can confidently stop doing. The goal is a clear picture of your current situation and a roadmap your team can implement.
What you get:
A deep dive into your marketing data and performance
Clear identification of what's working (so you can do more of it)
Spotting what's missing (best practices you should implement)
Honest assessment of what to drop (because not everything deserves your resources)
A practical roadmap with prioritized next steps
A 60-minute session to walk through the findings and answer questions
This approach is ideal if you have internal resources who can implement recommendations but need expert guidance on where to focus their efforts. It gives you the strategic direction while keeping execution in your capable hands.
What’s working. What’s broken. What’s missing. A data-driven audit that delivers 3 key insights to refocus your marketing fast—without a full-time engagement.
Marketing Audit
A Data Driven Deep Dive Into Your Business Marketing.
Fractional CMO Partnership
Perfect for: When you need ongoing strategic leadership for your marketing.
The most comprehensive option is bringing me on as your Fractional CMO for a 6-12 month partnership. This isn't just about recommendations – it's about providing ongoing leadership to ensure those recommendations actually happen and deliver results.
As your Fractional CMO, I become a true thought-partner and leader by your side, invested in the success of your marketing. I'll manage your marketing cycle, guide your team, set KPIs, and provide C-level marketing guidance so you can focus on being the CEO of your business.
What you get:
Complete oversight of your marketing strategy and execution
Team leadership and guidance (without adding a full-time executive)
Data-driven decisions about where to invest your marketing resources
Smart budget allocation across channels and initiatives
Regular reporting and strategic adjustments
Monthly leadership team sessions
A marketing leader focused on sustainable growth, not chasing fads
The Fractional CMO relationship creates the biggest impact for businesses that need executive-level marketing leadership but aren't ready for (or don't need) a full-time CMO. It fills the gap between tactical implementation and strategic direction, ensuring your marketing efforts align with your broader business goals.
Fractional CMO Partnership
Your right-hand in growth. Full strategic ownership + team leadership + marketing oversight. For founders ready to step into the CEO role and let a pro drive.
fractional CMO Partnership
Ready to lead your business, not your marketing?
Choosing What's Right for Your Business
The right option depends on where you are right now and what kind of support you need, along with budget considerations. Some businesses benefit from starting with a focused one-hour session before moving to a more comprehensive relationship, while others know immediately they need ongoing CMO leadership.
What distinguishes each of these options is a focus on building on what's already working in your business. Unlike approaches that insist on scrapping everything and starting fresh, I believe in thoughtful evolution – identifying and amplifying what's effective while strategically addressing gaps.
This approach stands apart from the "shiny object" marketing mentality that often prioritizes what's new over what works. Instead, it recognizes that sustainable growth comes from aligning your marketing activities with your fundamental business goals, not from chasing the latest platform or tactic.
Ready to explore which option might be right for your business? Let's talk about how we can bring greater clarity to your marketing efforts.
Ready to work with Tina on your marketing strategy?
About Me.