The Video Strategy Everyone's Missing (And It's Not About Marketing)

Stop Writing Long Emails (no one reads anyway! ) : Why Internal Video Is the Communication Game-Changer.

We all hear it daily in marketing conversations: create more video content—short form, long form for all the platforms. But there's another strategic use of video that I don't think is talked about nearly enough: using video in the behind-the-scenes running of your business.

Video for a specific purpose that is not external marketing, but for internal communication. One-to-one, one-to-a-team, or one-to-many—video saves time, makes processes repeatable, prevents errors, and is more personal.

I use video this way daily, and I believe it is the #1 thing that has the biggest impact on the things that contribute to the growth of my business and my clients' businesses.

The Strategic Impact of Internal Video

Strategic internal video contributes to increases in time management, efficiency, and effective communication. When you can show instead of just tell, when you can walk someone through a process rather than hoping they interpret written instructions correctly, everything changes.

How to Get Started

Start with Loom (or a similar recording tool) to communicate with clients and team members:

• Walk-throughs of website changes or work in progress

• Teach or explain high-level concepts

• Screen-sharing instead of screenshots

• Short video SOPs for internal processes

• Ask for comments, feedback, and confirmation of watching

The beauty of this approach is that it scales. Record once, use multiple times. Create a library of processes that new team members can access. Build consistency in how things get done.

Your Turn

Download Loom or any other similar video communication tool. Record a 2-5 min tutorial for a team member. You’ll be amazed at the efficiency this brings to your company!